Plastec Ventilation is a leading global manufacturer of anti-corrosion resistant fans and blowers, specializing in solutions for conveying corrosive, chemically laden, and polluted air environments. With over 50 years of experience, Plastec serves a diverse range of industries, from maritime transport to chemical processing, providing innovative and durable ventilation solutions.
Product Designer
User Research, Interaction, Visual design, Prototyping & Testing
The design approach aimed to create a clean, modern, and informative website that aligned with Plastec's mission. Bright, fresh visuals and a focus on core values were at the forefront of the design strategy. I conducted competitive research to understand the market and industry standards, analyzed Plastec's existing website, identified pain points, and gathered insights from customer feedback, and explored Plastec's core values and its dedication to providing anti-corrosion solutions.
Ed is a mechanical engineer working in the maritime industry. He's detail-oriented and values products that meet industry standards.
Sarah is an environmentalist with a focus on sustainable practices. She works in a research institute and seeks eco-friendly solutions.
Our design process for the Plastec Ventilation website was underpinned by insights gathered from extensive research and user personas, ensuring that the final design would resonate with our target audience, including Engineering Enthusiast Ed and Sustainability Sarah. I utilized a combination of Figma and Invision and close collaboration with the Front End team to bring our vision to life.
Created a modern and clean visual identity for Plastec, featuring a bright color palette of white and sky blue and incorporated imagery of clear skies and water to symbolize the freshness of Plastec's solutions.
Designed a welcoming homepage with a rotating banner showcasing Plastec's solutions in action and included clear calls-to-action for quick access to product categories, technical information, and core values.
Provided comprehensive technical specifications and data for engineering professionals like Ed and highlighted eco-friendly aspects and sustainability practices for users like Sarah.
Implemented an intuitive navigation system for easy exploration of products, industries served, and technical resources and ensured responsiveness for a seamless experience across devices.
The redesigned Plastec Ventilation website successfully conveyed the brand's core values and commitment to innovation and excellence. This transformation led to an improved user experience and navigation, resulting in increased engagement and longer time spent on the site. Clear technical information catered to professionals like Ed, while the deliberate emphasis on sustainability resonated strongly with environmentally conscious users like Sarah.
Some key takeaways from this project are: